It’s often easy to tell when spam has wormed its way into my Inbox. There are the telltale signs, the use of capital letters and about fourteen different exclamation points inserted at random into the subject line as if every other syllable needed some additional excitement.
The one downside of my recent surge in advertisement has been the trickle of spammers finding their way through Google’s filters (probably the same way they all found themselves with Gmail accounts) to get right out there in front of me. Of course it doesn't help to know that it's possible that I paid for the click that lead to the spam.
The last time I really paid any attention to a piece of spam was when I got my first notice from the Swiss National Lottery, after all who doesn’t love it when you win a lottery contest that you didn’t even enter.